At the Women’s Fund for London event, Rita Wahid from Aishah Help spoke about the increasing pressure on women due to the pandemic and the rising cost of living, making it difficult for them to make ends meet and provide for their families. She highlighted that cultural, religious, and community dynamics add additional layers of challenges for many women.

Rita specifically shared how Aishah Help supports women in earning more income by:

• Providing advice on starting small businesses and

• Guiding them on how to market products online.

Beyond financial empowerment, she emphasised the importance of trust, connection, and friendship among the women they support, showing that their work is not just about income generation but also building a supportive community.